HelpLine, the community’s only 24/7 go-to for supporting and empowering change, recently announced its rebrand. The announcement was made during the 2018 Annual Meeting which concluded with the news and reveal.
The decision to rebrand was the result of extensive board and staff input, focus groups and informal feedback from community partners. HelpLine Executive Director, Sue Hanson, explained that a nearly seven-month journey took a critical look at the organization’s branding to ensure it was clear and truly representative.
“As we evolve, we wanted to ensure we were concise in our articulation of who we are and where we’re headed,” said Sue. “Our new look and feel reflects our growth, communicates our heart, soul and voice, and affirms our vision to cultivate a thriving community where members experience hope, help and healing.”
Elements of the rebrand include a refreshed logo, reimagined vision and mission statements, new colors and messaging. Along with these aspects, HelpLine will launch a new website in first quarter 2019. The redesigned website will streamline the complexity of our various services and programs in a clean, simplified way. The new design will be mobile-friendly and dynamic to enhance the user experience.
“We owe those we serve and our stakeholders a clear view, whether it’s their first time engaging with us or fiftieth time,” said Sue. “We needed to reconstruct all of our organizational pieces and parts, in a way that demonstrated how collectively powerful they are in the context of our community.”
While the branding has changed, HelpLine will continue to operate its offices in Delaware, Mt. Gilead and Upper Sandusky. Continuity in services including 2-1-1/information and referral, crisis hotline, suicide prevention education and sexual assault services will remain the top priority.
“This is a major leap forward for our organization,” said Russell Walker, chair of the HelpLine Board of Directors. “We dug deep to uproot what we felt were the best distinguishing characteristics and brought them to the forefront. A lot of hard work went into taking this organization forward and we’re proud of everyone’s commitment to the process and our future.”